Do you have a piece of content that showcases who you are as an organization? What about a piece of content that shares what products and services you offer? With so many VARs selling multi-vendor solutions, it’s important to make sure prospects know your brand and exactly what you offer.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text admin_label=”Point 1″ background_layout=”light” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.95″]Why is Brand Promotion Important?
The purpose of brand promotion is to show why your company is the best at what it does. If you’re successful in promoting your brand, consumers will be influenced by your efforts and view your company as a trusted brand to do business with. Having content that promotes your brand is important to:
[/et_pb_text][et_pb_text admin_label=”Point 2″ background_layout=”light” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.95″]1. Create an emotional connection
Let’s face it; people love to shop and buy products from brands they trust. If someone has a positive experience buying a Cisco product from you, chances are they will go to you for other manufacturer products and be interested in learning what additional services you offer. How does your brand develop that relationship? A professional, established look will go a long way in motivating buyers to choose your company. Developing a Brand Guide can keep your appearance consistent and make sure it is represented correctly across all forms of content.
[/et_pb_text][et_pb_text admin_label=”Point 3″ background_layout=”light” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.95″]2. Deliver your message
Any messaging that your brand is putting out into the digital universe should reflect the values of your company. This is a great opportunity to tell your audience exactly what you want them to know about your company and what you offer. Three key parts of your message should be:
- What skills you offer
- What products and services you sell
- What sets you apart
3. Showcase your differentiators
The IT industry is extremely competitive with so many companies selling and providing the same products and services as yours, so how can you make sure a prospect relates to your brand to choose your company? Content provides the opportunity to show off what sets you apart. This is where you can be creative and share what you’ve accomplished to be an established name in the IT industry.
[/et_pb_text][et_pb_text admin_label=”Point 5″ background_layout=”light” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.95″]Once you have a piece of content that highlights who your organization is and what you offer, getting it in front of your target audience is the next critical step to gain exposure. If you need a few tips on how to begin your promoting, we have a great Starter Guide to help inspire your efforts.
[/et_pb_text][et_pb_text admin_label=”CTA” background_layout=”light” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.95″]Whether you choose our Digital Presence Package or a different piece of content that we offer to show who your organization is and what you offer, we can help develop the right promotional vehicle for your company. Reach out to us to start developing your company’s brand-promoting content library.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_contact_form captcha=”off” email=”amescall@ims360group.com” title=”Subscribe to our blog!” use_redirect=”off” success_message=”Thanks for subscribing!” input_border_radius=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ button_border_width=”0″ border_radii=”on|0px|0px|0px|0px”][et_pb_contact_field field_title=”Email Address” field_type=”email” field_id=”Email” required_mark=”on” fullwidth_field=”off”][/et_pb_contact_field][/et_pb_contact_form][/et_pb_column][/et_pb_row][/et_pb_section]
