While those tactics still hold true in some ways, today’s consumers are different. They conduct their own research with a Google search asking the question they’re looking to solve.
Will they find your company in their search for a solution that you offer? Not sure?
It’s time to work on your Search Engine Optimization (SEO) to ensure that your business is the first one they see.
Here are 5 tips to boost your online presence with SEO
1. Make sure your site is mobile-friendly
Did you know nearly 60% of all online searches are done on a mobile device? It probably comes as no surprise considering how attached we all are to our devices but this statistic confirms your website must be optimized for mobile to ensure the best user experience for your viewers.
2. Conduct a content inventory
Creating content that covers topics relevant to your industry, products, and services, that are filled with keywords, increases the chances of ranking higher in search results. Not only does it make you more searchable, it positions you as a thought leader with relevant content available to turn your viewers into customers.
3. Check your page load time
Every second counts! If someone comes to your site and it takes longer than a few seconds to load, chances are they’re leaving and not coming back. Not sure if load time is an issue with your website? Here are 2 free resources you can use to find out where your site ranks:
4. Optimize your site’s navigation
When your viewers arrive at your site, does your navigation bar give a clear picture of the information they’ll find? From learning more about your company to the solutions, services, and products you offer, your site needs to be easy to navigate to find the information they were searching for. For example, if a user is looking for a security solution for their business in the SLED space, it should be easy to find by either searching for solutions and/or the verticals you serve.
5. Add keywords and keep them updated
Having a beautifully designed website is only half the battle when it comes to a great user experience. It needs to function properly to provide relevant and useful information with a clear path to navigate through digestible information. Once you start adding SEO keywords and phrases, the job isn’t done! This is an ongoing effort that may need updating on a daily, weekly, or monthly basis depending on how trends evolve.
All of these tips are things you can start doing today to improve your SEO. However, SEO is an ongoing strategy that needs attention and maintenance. As trends change, technology and industries evolve, and your company grows to keep up, your website needs to remain relevant and fresh, filled with SEO that is up-to-date.
Let IMS360 take care of the face of your company, while you quickly capitalize on targeted keyword searches that will convert both paid and organic traffic. Learn about the services IMS360 offers to enhance your SEO and the strategy we follow to efficiently and effectively utilize SEO and Search Engine Marketing (SEM).
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